So here’s the thing: I never enjoyed walking into a store to buy a bra. Finding the perfect fit, style, cut, and bra size is the most agonizing process. I’d rather buy a pair of jeans pants than a bra, and ironically, I have more denim pants than bras. As a woman in her 40s, scoring a bra that doesn’t dig into loose skin and sagging boobs is a mission impossible. Worse of all, in recent years, I noticed that the little fat around my chest, right under the armpits, refuses to fit into a bra cup. I recall trying on at least 15 styles before settling on ONE bra so imagine buying bras online!
Buying bras online made easy
I’m not here to discourage you from buying bras online because I love online shopping for so many reasons. E-commerce has provided us access to an endless amount of stuff to meet our lifestyles. As a fashion fanatic, I can fetch online any new or vintage pieces of clothes, shoes, and bags unlikely to find in most brick and mortar. Accessibility and variety are the best advantages of E-commerce and online shopping. I even wrote a blog on how to shop for luxury brands online in 2020 so you can feel confident about shopping online. But, for the longest time, when it boiled down to buying bras online, I hesitated because it’s the one item I need to test and try on before scanning the credit card.
Yet hunting for the perfect bra is impeded when the recent pandemic forced us to resort to online shopping. The good news is that, in recent years, lingerie companies realized that women want more from their online shopping, and correct sizing rates high among such needs. Some brands added sizing tools or styling services to facilitate buying bras online. It has become easier to shop for bras online and to discover the endless sizing possibilities, styles and support.
What to look for when buying bras online
Let’s face it; most of us bought at least one bra that is the wrong size from a store even after trying it on. That’s because we were told, by either a brand or a salesperson, that this was the “best” size to wear. And, as we age, our bodies change in shape, so there’s a big chance that the bra size you wore in your 30s doesn’t fit right anymore. Therefore, we have to reconsider the way we shop for bras follow these standard practices when buying them online:
Find your measurements
The first step to buying bras online is measuring your cup and bust size. Most websites offer detailed product descriptions and sizing charts. If you are not sure about your size, get a soft measuring tape, stand in front of a mirror, and follow the steps on this bra size calculator TOOL that outlines the exact steps (visually) you’ll need to measure your bra size.
Know what type of support you need
Now that you have determined your bra size, it’s time to give some thought to what type of support you want. You don’t want to inundate yourself with countless options when buying bras online. Otherwise, you’ll be caught in a loop and spend endless hours surfing online. Think of what you need to achieve: full support, medium support, comfort, sports or fashion.
Use online tools when buying bras
Some brands added measuring tools on their websites, allowing shoppers to input their measurements and find the correct bra size and style. Knix enables you to book a virtual appointment where you can meet with a staff member via video. ThirdLove The Fitting Room is a survey-style tool designed to assist clients in finding bras based on their style preference, breast shape, and size.
Contact customer support
If you are still unsure which bra fits your needs, contact customer support for additional guidance and help. Some sites offer chat rooms, toll-free numbers, or email addresses. I often contact customer support when I can’t find answers to questions, need more clarification, or even negotiate specific terms. Companies cannot afford to lose a client over lousy customer service. In fact, according to Salesforce, 74% of customers are likely to switch brands if the purchasing process is too difficult. So ladies, use this fact to your advantage when shopping online.
Read reviews
I always read the most recent reviews to investigate common complaints and flaws. I wouldn’t bother reading comments that are over six months old as the product may have changed since. The brand could’ve changed the materials used in making the bra, or it may have improved the production process. I particularly prefer reading reviews from someone who has a similar body size and shape because one would assume that any imperfections or benefits would correlate to one’s own.
Check shipping and return policies
It’s common for people to miss reading online store policies while making a purchase, especially from a brand or store they have purchased from in the past. However, it’s imperative to read the “footer” links for shipping and return policies as companies update them frequently.
Buying wireless bras online
In this section, you’ll find the best online stores to shop for wireless bras. I opted to focus on buying wireless bras online because my friend asked me to help her find them. As well, many women are working from home still this year and are looking for comfortable yet nice-looking bras. Wireless bras are good to wear around the house, while grocery shopping, and even when performing light exercises.
Best selling wireless support bras on Amazon
8 best places to buy wireless bras online
Knix
BEST WIRESS BRA: The WingWoman wireless bra is for medium support and comes in 5 different neutral shades. The bra features extra side coverage to reduce overspill. Plus, the reviews are rivetting!
If you are not sure about your Knix bra size, you can book a virtual fitting appointment with a 20-minute live video to help you find the best wireless bra for your shape and size.
Lively
BEST STYLE VARIETY: Lively is the brand for athleisure lingerie and recognized for producing comfortable and quality bras and underwear. They offer a wide range of some of the best wireless bras for support and lift.
Skims
BEST NEUTRAL FLESH COLORED: Founded by Kim Kardashian, Skims delivers solutions to all body shapes. It’s no surprise that Kim leads a brand that embodies her style and meticulous attention to shape! The lightweight sculpting bra provides support and shapeliness without sacrificing comfort or adding bulk.
ThirdLove
BEST ONLINE TRY-ON: ThirdLove has a virtual fitting room to help you find the right bra size. The company uses real women’s measurements to create its lineup of bras. 24/7™ Classic T-Shirt Bra (wire bra) is the company’s best-seller with over 48k reviews on comfort and fit.
Soma Enbliss Wireless Bra
FOR BIG BUSTS: The Soma intimate exclusive bra you’ll want to live in. With pure comfort and superb softness, Enbliss features full coverage contour cups and soft adjustable straps with padded hook-and-eye closure.
Nordstrom
BEST LUX VARIETY: Nordstrom is the darling of North American women and a great place to find a wide selection of recognized brands especially for large breasts. Take a look at these wireless support bras that have been featured on various online sources and publications.
HerRoom
THE LARGEST ASSORTMENT: I confess that I didn’t even know much about HerRoom until I started researching online for wireless support bras! It’s like discovering the lingerie treasure island and a two-times winner of a consumer’s choice award. HerRoom provides the largest assortment of products, a Universal Cup Sizing tool to help you find the right bra size, and the See It option to help you see how the bra looks like under different top styles.
Everlane
EVERLANE The Invisible Wireless Bra
BEST EVERYDAY BRA: The Invisible support bra is soft and smooth wireless bra featuring a V neckline with seamless cups. This ultra-smooth bra lies flat against your skin and moves with you, but also stays put. It’s the perfect bra to wear with a tight T-shirt!
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